Mission was founded in 2009 by an elite group of athletes looking to create an innovation-led brand focused on solving problems for athletes. Pioneering a new product category dubbed athletecare, mission uses science and real life insight from the world’s greatest athletes, to create disruptive sport technologies that elevate performance. The company also has a dual mission. While delivering world-class innovations that meet the unique needs of an athletic lifestyle. Mission also makes an impact off the field of play through the m foundation, which promotes the health & safety of youth athletes, and simultaneously recognizes and awards high school athletes that give back to their community.