Rapala is a lure manufacturer and leading company in the fishing industry. It was founded in the 1930s by Lauri Rapala in Finland. He created his first successful lure from cork in 1936 and managed to catch 600 pounds of fish a day with that new lure: that is how the Original Floating? Rapala became famous and legendary. Today, Rapala still manufactures one of the fishing?s most successful lures. Rapala also introduced the Fish ?n Fillet® knives to enhance the fishing experience. Lures like the Magnum®, the Rattlin Rapala®, the Fat Rap®, the CountDown®, the Husky Jerk, and the Tail Dancer got great success among fishermen and now, Rapala proposes a wide range of new colors, sizes and finishes to make your fishing experience even better.